YES jewellery commissions well-known and established fashion designers to create special collections
Glittering Collaborations
Photo from YES 2013 Calendar. Jewellery: Ania Kuczyńska for YES, model: Magdalena Frąckowiak.
Photo: Magdalena Łuniewska
Yes, one of Poland’s best-known exclusive jewellery brands, has become a positive symbol for the city it calls home — Poznan. The brand is a pin-up which represents the city’s creative and entrepreneurial spirit.
The company has its own team of designers producing unique, timeless jewellery, and also uses graduates from Poznań’s Academy of Fine Arts. But it also commissions well-known and established fashion designers to create special collections. The collections created by two of Poland’s most expressive fashion designers, Ania Kuczyńska and Central Saint Martin’s alumnus Krzysztof Stróżyna, are perhaps the best example of these forward-thinking collaborations.
Called Krystof Stozyna for yes, the collection combines black resin with silver, gold and colourful Swarovski crystals. The pieces come in a variety of architectural and organic shapes and feature a distinctive orchid motif. Some of the items in this collection are handmade by Stróżyna himself.
Ania Kuczyńska for Yes
The Ania Kuczyńska for yes collection is a marked contrast, using basic geometric forms: circles, and squares and triangles with elegantly rounded points. Kuczyńska, famous for her sensitive reinterpretation of geometry, chooses shapes which draw on symbols from a variety of cultures. She has reinterpreted the Indian mandala symbol, the symbol of the Holy Trinity, and symbols of unity, urban perfection and cosmic order. Meanwhile the gold and silver bracelets in this collection also feature tiny colourful crosses, hearts and pentagrams and the earrings also bear these motifs.
Like Lavazza and Pirelli, yes produces its own prestigious calendar. The yes Calendar, which first appeared in 2010, features some of Poland’s top models, such as Magdalena Frąckowiak and Zuzanna Bijoch, and is photographed by leading Polish fashion photographers.
The company’s gallery on Poznań’s exclusive Paderewski Street—where it exhibits its artistic jewellery pieces—is one of the most important of its kind in Poland.